So, I spent part of my day working on a new presentation I’ll be giving in October in Seattle. I had an epiphany about this a day or two ago and decided to do something completely new. I think one of the biggest problems we have as communicators is that we don’t think about and consider who we’re really trying to talk to or target with our communications. I decided to approach this problem from the standpoint of exploring the different generations we communicate with in higher education.
The generations I’m working with are the Greatest Generation (born 1935-1942), the Baby Boomers (born 1943-1960), the Tweeners or “Generation Jones” (born 1961-1971), Generation X (born 1965-1979) and Generation Y or “Millennials” (born 1978-1993). When you really start digging into each group and thinking about what sort of world events framed their childhood and young adult years, what was popular, how society operated and what changed about technology or communication during that time, it helps us to understand why they react positively or negatively to certain types of communication approaches.
It’s actually very cool. I’ve learned a lot just researching the topic and I’m really excited about getting the presentation ready. I think I’ll add music, photos and videos to help imy audience really get the feel for each generation.
Does anyone want to give me suggestions about what music, movies, books, fads or world events colored your generations formative years? What do you remember most?